It's tempting to send everything that might fit. More options feel like more value, and it saves you from guessing wrong. But a long list hands the hard part, choosing, back to the client, and that's the part they're paying you for.
Start with your best few
For most clients, a handful of strong options gets a faster, clearer answer than a long list of maybes. If you're on the fence about one, leave it out and keep it for a second round.
Make each one easy to judge
The card should answer the client's first question at a glance. Put the deciding facts up front and save the nice-to-know details for the description.
- Recruiting: role, experience, availability and pay range
- Real estate: price, beds and baths, neighborhood
- Travel: dates, length and price per person
- Events: guest count, price range and what's included
Let them ask for more
A short deck only works if the client has an easy way to say "none of these." Every rufl shortlist has a Request more button for exactly that, so a miss turns into a clear request instead of silence.
Use what they turned down
When the second round goes out, look at the first deck's results. The cards marked Not a fit tell you as much as the favorites do.
Tip: You can change which facts a card shows in Templates, or pick a different template for any deck.