How to send listings to buyers before the showing

Let buyers shortlist homes on their phone, then tour only the ones they want.

Touring eight homes to learn that a buyer only liked two costs everyone a Saturday. Listing links in a text thread aren't much better: buyers open a few, lose track of which was which, and reply with "the one with the yard?"

Sending a short deck before the showing flips the order. Buyers shortlist on their phone first, and the tour is built around the homes they actually want to see.

Why pre-showing shortlists work

  • Buyers rule homes out fast once they see price, layout and neighborhood side by side.
  • Everyone who decides gets a say before the tour, not in the car between houses.
  • You learn their taste from what they pass on, which sharpens the next search.

Build the deck from your search

Add each home with its address, price, neighborhood, beds and baths, size and days on market, with features like a garden, parking or a renovated kitchen as tags. Add a few photos per home.

To save time, paste the listing link and rufl summarizes it into a card for you, photos included where the site allows it. You can also import a batch from a spreadsheet. See Add cards.

Send it to everyone who decides

Add each partner or family member as a recipient. Everyone gets their own private link and swipes on their own phone, so a quieter partner's opinion counts as much as the louder one's. The deck page shows each person's picks and the homes everyone is interested in.

Turn the shortlist into a showing list

Use Book showings as the shortlist button, or add Book a time to send buyers straight to your booking page. When they tap it, you get their picks by email, ready to schedule. Buyers who want paperwork first can tap Request disclosures instead. See Let clients book a time.

Keep it tidy and current

Homes go under contract quickly. Set links to stop working after 7 or 30 days so old listings don't linger, or have the deck delete itself after the buyer responds. See Hide fields, close links and auto-delete.

Look like your brokerage

Every plan picks a look and a color for its decks. On Team plans, add your brokerage's logo, remove the rufl branding and send links from your own domain, so buyers see only your brand.

Step by step

  1. 1Start a deck from the Real estate template, named for the buyer.
  2. 2Paste the links for your best three to eight homes and check each card.
  3. 3Choose Book showings (and Book a time if you use a booking page).
  4. 4Add each buyer and send their links by text or email.
  5. 5When the request comes in, schedule the tour around their picks.

Questions people ask

What's the best way to send listings to buyers?

One link with a short deck of homes, each on its own card with price, beds and baths, size and neighborhood up front. Buyers mark each one Interested or Not a fit, and you get their shortlist to plan showings.

How many homes should I show a buyer at once?

A short list of your best matches, often three to eight, gets a quicker and clearer answer than a long feed. You can always send another deck.

Can both partners pick homes separately?

Yes. Each person gets their own link and swipes on their own. You see each person's picks and the homes everyone is interested in.

Does the buyer need to download an app?

No. The deck opens in their phone's browser from a private link, with no account or password.

Try it with your next client.